MW:M is divided into two parts.
MW:M #labs on Tuesday, November 7th:
Various think-tanks, roundtables, hands-on workshops and Q&A sessions with selected experts on topics that require more time than your average conference can provide. Selected results will be presented and discussed at the MW:M #convention the following day. MW:M #labs take place at different locations in Berlin. Participation is free-of-charge and you don’t have to be accredited for the MW:M #convention. However, registration for the MW:M #labs is mandatory. The number of participants is limited due to limited space. Find out more here.
Here comes the best part: Participants of MW:M #labs will benefit from a 50% discount on the ticket for the MW:M conference; registration codes will be handed out at the end of the workshop.
MW:M #convention on Wednesday, November 8th:
A day packed with keynotes, interviews & panel discussions, covering the most current and most relevant challenges for the music and creative industries. The conference takes place at Haus Ungarn, the former home of the Hungarian cultural institute in the GDR – a place where alternative and intellectual minds discussed culture and creativity ever since.
If you read through this year’s program, you might realize that there are many tech-related workshops, roundtables, talks and panels to check out. That’s not only because we have been co-curating parts of this year’s program but also because technology plays a bigger role in the music biz nowadays than ever before. You can check out the entire program here.
We selected 5 sessions for you.
November 7, 10am – 1.30pm
Musicians and music companies always had to cope with technological development and the resulting changes. The exponential progress of new technologies and the easy access to it result in new inventions for the music space almost on a daily basis. Those technological advances leave the music industry more perplexed and dissatisfied than ever before, facing numerous new challenges. Structures and behaviors that have been established over centuries were not made for the mindset of today’s innovators. On the other hand, tech companies and inventors of new, digital solutions lack knowledge of the traditional, economic music industry value chain. It often is a mammoth task for them to gain understanding and acceptance for their products and services which are often meant to satisfy the new demands of artists or fans. This workshop aims to promote the dialogue between the two parties and contribute to mutual understanding.
Moderated by Ronny Krieger member of the VUT board and Matthias Strobel, president of MusicTech Germany.
This workshop is open for everyone interested and participation is free-of-charge, but space is limited.
The results will be discussed at MW:M #convention the following day.
November 7, 3.30pm – 6.30pm
3D audio technologies are rapidly entering all kinds of media. Virtual reality applications are only the most recent area where spatial sound gained much popularity, and many other fields have been using spatial sound since many years, e.g. music composition, production and live performances, theater, exhibition design, sound art, film, and radio drama. Hence, different perspectives on spatial sound have been developed, even on key concepts and ideas. What is spatial sound? Why should we care? Which kinds of sonic spaces can be designed, and how do they relate? What is the purpose of using spatial sound? What are the various approaches to create spaces and narrative places? How does the spatiality of sound help us to make sense of our media experiences?
Johannes Scherzer of MTNT.ROCKS sets out to give an overview of new and innovative 3D Audio Technologies and explore the dramaturgical possibilities of Spatial Sound in various formats such as film, theater and Sound Art. This roundtable is open for everyone interested in 3D audio. Participation is free-of-charge, but space is limited.
November 7, 10am – 1pm
MusicTech Germany curates a think-tank for female (and non-binary) artists, engineers, developers, music enthusiasts and music industry professionals to discuss the possibilities of Blockchain-based applications as well as alternative tech & platform solutions for artists and the Music Industry.
Participation in this workshop is open and free-o-charge for everyone with interests and intermediate level of knowledge on blockchain. Space is limited.
November 8, 2017 12pm – 12:50pm
Composing music with the help of technology is not as novel as the current discussion lets on: In the 1950s, for instance, the composer Lejaren Hiller used a computer to produce the first computer-generated score – the “Illiac” Suite for string quartet.
This panel seeks to explore the Potential of Artificial Intelligence for Creativity and will look at how it can expand our toolbox and the scope of inspiration to create art. Experts will take a closer look at the amazing opportunities that are lying within technological innovation as well as address possible risks and inherent legal questions in that matter. Moderated by Eric Eitel, this panel invites the audience to join the speculation about the future ahead.
November 8, 2.30pm
The rise of digital technology has changed the way how we produce, distribute and consume music but there is more to it. Music technology in the hands of creative minds who research, develop and collaborate on new musical interfaces and instruments have enabled people with different physical abilities to to express themselves in a creative musical way, like anyone else with a love to music and without special needs. Technology can ultimately make music more inclusive, involving everyone in a participative way. This talk by Matthias will highlight the fact that music-technology not only keeps disrupting the music industry but also opens new doors in various ways.
Stay tuned for more music-tech events and sign-up here.