Created in 2014 to broaden musical education and to invent instruments from everyday life, Playtronica’s goal is to remodel the synergy between the physical and digital worlds – using the power of sound and the intensity of human touch.
Playtronica explores and arouses curiosity by using music, play, and creative opportunities. With simple human touch and the use of conductive materials and smart textiles, objects can transform into sounds.
Playtronica’s best-known device is the TouchMe –a MIDI controller that can be used in music, education, artistic practice, therapy, and in researching human perception. The TouchMe board measures the resistance values between the contact areas and converts them into notes. It sends the notes as MIDI signals to the selected online interface. Users can use a collection of online synths on the Playtronica website, professional musical software, or hardware synthesizers.
Playtronica also empowers experiential marketing and audio branding. The team has collaborated with brands like Hermes, Issey Miyake, Ikea, and Nike; and been featured in notable museums like Centre Pompidou, Palais de Tokyo, the Exploratorium, the Tretyakov Gallery, and the Garage Museum.
Area of expertise: digital music, musical instruments, education, brand activation, interactivity, immersion, event installation, art, performance.
Organization’s representative: Sasha Pas